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  • A tool for joint management of site content, aka "engine". With the help of the system, you can easily create, update and supplement the site with various elements without the help of professional programmers. And when you connect widgets, fill it with new functions and capabilities.
    King Web Studio works only with popular and proven CMS systems.
    A popular commercial system for creating and maintaining a website. Suitable for creating any sites: from a business card site to large online stores. There is a division into service packages depending on the scale of your business.
    • - Paid. There are several package offers, the more expensive, the more functionality.
    • - Reliability and security: includes firewall, antivirus, DDOS protection, etc.
    • - Convenient and intuitive administrative panel allows you to easily manage the content of the site.
    • - Suitable for information portals, online stores, websites of large companies and government organizations.
    • - There is a module for SEO-promotion of the resource.
    • - Ability to connect various online payment systems.
    • - There is integration with the 1C: Enterprise system for automatic updating of information about goods.
    • - There are regular updates
    • - Technical support
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    A sought-after free open source CMS and web application framework (can be used for personal and commercial purposes). Written in PHP programming language. Suitable for web resources of any complexity.
    • - Is free.
    • - Lightweight and fast loading system due to php 7 support.
    • - Convenient and intuitive, the administrative panel allows you to easily manage the content of the site.
    • - Universal system, the site can be installed on third-party systems or on its own MODX Cloud.
    • - Cross-browser compatibility, you can create any site using CSS and XHTML standards.
    • - There are plugins for online stores, payment systems, blogs, etc.
    • - There are regular updates
    WordPress is an international CMS system. Suitable for blogs and small commercial sites. Easy to manage system. Any specialist, even those who are far from programming, can administer a site created on this CMS-system.
    • - Is free.
    • - Convenient and easy to administer.
    • - Large library of plugins to extend basic functionality.
    • - There are many ready-made design templates available that you can modify.
    • - Optimized for SEO promotion.
    Yii is a framework for developing large web resources based on the PHP component structure. Suitable for large-scale projects such as portals, forums, writing CMS systems, e-commerce projects.
    • - Automated solutions for building application functionality.
    • - Designed to work with a database.
    • - Ability to work together on a project.
    • - A large number of open libraries and tools.
    • - Stable and reliable system.
    For applications
    Ruby on Rails is a framework, aka a framework, for creating web applications, written in the Ruby programming language. Allows you to significantly reduce the amount of code. Standard tasks already have ready-made templates.
    • - Automated solutions for building application functionality.
    • - Designed to work with a database.
    • - Ability to work together on a project.
    • - A large number of open libraries and tools.
    • - Stable and reliable system.
    AngularJS is an open source multi-paradigm JavaScript programming language framework. Designed for developing single-page applications based on the MVC pattern (splitting the application into 3 separate parts that can be changed independently of each other). Supported by google.
    • - Fast coding and testing.
    • - Allows you to insert code directly into HTML.
    • - Ability to develop web applications for different platforms
    • - Library of design tools and templates
    • - A huge number of built-in functions for creating a web application.
    Node.js is a software platform for developing client applications based on the V8 engine. It involves developing a web application using the same programming language when working with the front-end and back-end.
    • - Uniform operation of the application on different operating systems.
    • - Ease and speed of writing.
    • - A large number of libraries.
    • - Great for creating interactive applications.
    Programming languages
    php
    With its help, you can create mini-modules, each of which will be responsible for a separate block on the site (for example, a header or footer). PHP code can be embedded directly into HTML.
    • - Suitable for writing CMS systems for sites.
    • - Works great with forms and registration data on the page.
    • - Many well-known content management systems are written with PHP.
    html5
    Used to mark up elements on a page when displayed on a monitor. Improves the level of support for multimedia technologies.
    • - Has a simple structure, which makes it easy to write and correct code.
    • - Does not require additional installation of plugins for media objects.
    • - Increases the speed of work.
    • - Cross-browser compatibility
    css3
    Used to describe the appearance of a web page.
    • - Availability of templates
    • - Ability to apply different styles to the document depending on the device on which the page will be displayed.
    • - Reducing the size of the site by separating HTML content and CSS visual design.
    A web resource design is not just a collection of beautiful pictures. Initially, the structure of the site is thought out in compliance with the rules of usability, a structural prototype is created on its basis, then a clickable prototype - to "feel" on the site. After that, the designer proceeds to the visual design of the web resource
    Figma is an online prototyping and design service. It is possible to collaborate on one file in real time. The program works on the desktop version or in a browser window only with an Internet connection, this simplifies the opening of the layout, there is no need to download additional elements. Figma features:
    • - Desktop version or in a browser window
    • - Ability to teamwork with a choice of access level
    • - Changes are saved automatically, all data is stored in one place - in the Figma cloud
    • - Using the component function, the object style is applied to the entire layout
    • - Ability to track the history of changes with a return to the previous version
    Website loading speed is the most important aspect of an online resource. If it loads too slowly, the bounce rate will rise, and you will lose potential customers even at the “dating” stage. And don't forget that if the performance of your site is low, then not only visitors will lose interest in it, but also search engines.
    At the stage of creating a website, using Page Speed Insight, the dynamics of loading pages of the website is analyzed and it is revealed how well the website is optimized. For example, you can see if the asset is optimally designed or which images can be scaled down to increase loading speed. Site loading speed depends on the location of the server and its technical capabilities, the device on which the site is viewed, the type of layout and CMS system, the quality and weight of content (graphic elements, photos, type of resolution, etc.). Page Speed ??Insight will provide a detailed analysis of the site load time and help determine the optimization parameters.
    Page Speed Insight features:
    • - providing a report on download speed separately for the mobile and desktop versions of the site
    • - recommendations for optimizing the components of the site separately for the mobile and desktop versions of the site
    • - simplicity and efficiency
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  • For the effective operation of the site, regular analytics is important, this leads to the development and promotion of the web resource, increases the flow of visitors, contributes to the formation of the company's brand and increases the level of sales.
    End-to-end analytics assesses the effectiveness of the used advertising and sales channels. Multichannel analytics shows through which resources potential customers come to your site, and provides reports on the user's visit to all online resources of the company, this makes it possible to trace the client in detail and guide him competently throughout the sales funnel.
    King Web Studio will set up tools for collecting analytics Yandex.Metrica and Google Analytics for free.
    Roistat is one of the most convenient and popular end-to-end analytics collection services. Integrates with various types of CMS-, CRM- systems and call tracking systems. Roistat makes it possible to analyze the level of sales and track the entire process of concluding a deal with a buyer.
    Roistat features:
    • - end-to-end and multichannel analytics tools, split testing
    • - site traffic analysis (audit of contextual advertising, media planning)
    • - lead capture forms (call tracking, e-mail tracking)
    • - tools to increase sales and increase customer loyalty
    Google Analytics is a system designed to analyze the behavior of visitors on the site, increase conversion and optimize sales. Connected by installing JavaScript. It is adapted to work with both single-page sites and massive multi-page resources.
    Google features. Analytics:
    • - Generation of reports on traffic sources (organic and advertising traffic, referrals from social networks, affiliate programs, etc.)
    • - Convenient setting of report parameters and provision of it in the required format
    • - reports on conversions of goals on the site
    • - the ability to track user behavior on the site
    • - showing the frequency of site visits, the number of visitors and page views, etc.
    • - identifying the most popular website pages based on user actions
    And also functions for advertisers:
    • - remarketing in Google Analytics;
    • - reports on impressions in the Display Network;
    • - reports on demographic data and categories of interests;
    Simple and intuitive analytics service. It allows you to quickly generate a detailed report on the company's traffic sources and the assessment of the effectiveness of advertising channels, as well as on the targeted actions of site visitors (following a link, filling out a feedback form, sending goods to the "basket", etc.). To record visits to your site, track actions and account for user characteristics, a counter from the Yandex.Metrica service is installed in the site code.
    Yandex.Metrica features:
    • - obtaining data on volumes and traffic sources
    • - formation of a portrait of a site visitor
    • - data about the preferences of your customers (who are they? where they come from? why they leave? from what devices do they visit the site? what and how do they buy? etc.)
    • - reading key phrases in the search engine that bring visitors to your site
    A request that was not processed in time is a new client for your competitors. Automation of business processes saves time on routine work. This means that the sales department can handle more customers, increase their loyalty and increase the company's profit. CRM systems are a tool for maintaining a customer base, tracking the level and quality of sales.
    • One of the most popular CRM systems with great functionality. Automatic fixation of all incoming requests, assignment of tasks to the responsible manager and management of the transaction from the first call to completion. Has a unique developer interface that integrates with other systems - the ability to create a CRM system for your business tasks.
      AmoCRM features:
      • - integration with websites, mails, messengers and telephony
      • - automatic registration of applications and setting tasks
      • - attachment of contacts and all communications with the client to the transaction
      • - installation of a digital pipeline, the ability to create a trigger chain of letters to return and "warm up" customers
      • - formation of contracts and accounts within the system
    • The wide functionality of the system makes it possible, without additional integrations, to get all the functions for your business tasks. Ready-made step-by-step scripts for working with a client and scripts for managers help automate the work of the sales department. Ready-made CRM systems for different fields of activity.
      Bitrix24 features:
      • - automatic recording of incoming calls (from telephony to instant messengers)
      • - the entire history of communication with the client within one transaction
      • - inside the system there is integration with telephony, mail, social networks
      • - document flow within one transaction
      • - two-way data exchange with 1C in real time
    A quality website is the company's image. But the question remains: how to turn site visitors into “your” client? Lead generation is a set of measures that will help to capture a potential client into the sales funnel. The advantage of lead generation is in the accuracy of calculations (how much did we spend per one customer who came?) And the ability to predict this cost.
    A popular and effective lead catcher. This program is designed for online consultation of your site visitors and getting feedback from a potential client. Communication is conducted in a convenient form of online chat on the site, the client can ask any question and quickly receive an answer, provide contact information. Thus, you have an additional opportunity to be in touch with the site visitor and transfer him to the status of an active client. The more leverage you have with the users of your online resource, the more likely they are to become your buyers.
    Jivosite features:
    • - communication not only with site visitors, but also between company employees
    • - generating reports and maintaining statistics to optimize the site
    • - integration with corporate databases
    • - involvement of a potential buyer in a dialogue
    • - obtaining contact information of site visitors
    An effective tool for attracting the attention of the target audience to your product or service. Such letters may contain information about updating the range, recommendations for the use of goods, promotions, etc. Also, e-mail marketing is one of the components of the company's image. Its goal is to provide relevant information, generate interest and increase customer loyalty.
    Find new customers, renew communication with inactive customers, keep the interest of regular users of your products or services. Special platforms help automate the process of sending emails and save you time.
    A platform for email marketing and online campaign management. The service offers a large number of tools for building a customer base. Integrates with CRM and payment systems, social networks and analytics systems.
    GetResponse Features:
    • - a convenient platform for creating a client base
    • - high percentage of delivery of letters
    • - timely sending of personalized emails
    • - increasing customer loyalty and increasing profits
    • - effective lead generation through webinars
    B2B Family is a mail service within a CRM system. Designed for email tracking and analytics. Integrates with amoCRM and Bitrix24. The B2B family service keeps track of when the client got acquainted with the commercial proposal, on which page he focused his attention and sets a task for the manager, indicating the most favorable time to call or send a letter to the client.
    Features of B2B family:
    • - tracking the stages of reading the commercial proposal by the client
    • - saving time for sending letters by automating the sending of letters and commercial offers
    • - timely communication with the client and increasing the likelihood of a deal
    • - В2В family is also an integrator for a bundle of chat platforms such as WhatsApp, Viber and Internet accounting.
    Possibilities of B2B family in working with messengers:
    • - saving all correspondence with the client in the CRM database
    • - communicating with the target client quickly, efficiently and on time
    • - automation of sending messages to resume contact with "asleep" clients
    • - Formation of invoices for payment in the CRM system, and sending them to the client with a file attachment to the letter
    • - notifications to the manager and the head of the necessary actions
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