The promotion complex included several stages:
- creation of a light website with a clear structure, leading the client from impulse to purchase. A phased system of evidence based on product benefits. Separate design for mobile and desktop versions of the site.
- online marketing, creation and support of advertising campaigns in Google Ads and Yandex Direct, SEO-website promotion and maintenance of branded pages on social networks, interaction with bloggers.
- participation in specialized specialized exhibitions, charity, family and entertainment festivals together with partners of the brand in Moscow and St. Petersburg
- development of a wide dealer network throughout Russia.