The promotion complex included several stages:
- company rebranding
- creation of a corporate website and mobile application. A system of loyalty cards with the accrual of bonus points and the ability to pay for the services of the complex was introduced. The system is implemented as an application for the convenience of customers, as well as through a personal account on the site. The functionality of the application allows you to use all the services of the dealership: sign up for a test drive, get a loan, sign up for service, get an insurance policy.
- the main online marketing tools, including SEO-promotion of the updated website.